Norwich Pride organisers announce plans for the 2021 celebrations

News: Norwich Pride organisers announce plans for the 2021 celebrations

As international Pride month begins, the organisers behind the thirteenth Norwich Pride have announced plans for how they aim to turn Norwich into a rainbow on Saturday 31st July. 

Joe Ballard, the new chair of Norwich Pride says: 

“Norwich Pride has become one of the biggest, happiest, most colourful days in the city’s calendar and we want to ensure that’s still the case in 2021. We all missed being together last year and because our event has grown so big, we decided the safest way forward was to present different ways to capture the spirit of Pride this year. We are asking the entire city to join us in getting rainbowed up and send out a clear message that Norwich is a place where everyone can feel safe and proud to be themselves. We know that lockdown was especially difficult for many LGBT+ people who felt very isolated. Norwich Pride is a beacon of hope at the best of times and we’ve never needed it more than now.” 

This year’s celebrations are going to be organised in three strands: 

Norwich Pride Presents will be a series of live and online events and activities directly organised by Norwich Pride such as Pride Show Live! QuestionTime and the Virtual March. Joe Ballard is also programming the show. He says: 

“Norwich is bursting with fabulously talented LGBT+ performers and artists, as well as many wonderful LGBT+ allies. We want to showcase those talents in innovative ways and get the city singing and dancing on 31st July.” 

Norwich Pride at Home will be a call-out for people to decorate their houses, gardens, streets and workplaces in rainbow colours; and to organise their own private Pride parties and special events. Norwich Pride are working with local artists to create a range of posters and downloadable rainbow resources and the Pride Shop will be opening up in July for people to buy rainbow flags and goods. Michelle Savage, Communications Lead at Norwich Pride says: 

“We were delighted that so many people responded to last year’s Virtual Norwich Pride by decorating their houses and it was wonderful to walk in the city centre and see so many shops and businesses flying the rainbow flag and making  beautiful window displays. We want more, more, more of that this year – wherever you go in Norwich we want people to see rainbows and know that it is Pride day. We are very happy to say that Norwich BID have once again agreed to project the Progress flag on the Castle over Pride weekend.” 

Norwich Pride Inspired will be a range of public events organised by local businesses and community groups, including the local LGBT+ pubs and clubs. Robert George, Fundraising Manager at Norwich Pride says: 

“The local LGBT+ venues are a lifeline for many people and it’s been a tough year for the businesses. Norwich Pride is often their busiest day of the year and we want to ensure that the last Saturday in July is just as popular this year. There are lots of LGBT+ friendly venues who are also planning events to celebrate Pride and that is brilliant too.”

Norwich Pride are producing a gorgeous full-colour Pride Guide to capture what’s happening across the city. Organisations that are planning Covid-safe Pride events and would like them to feature in the Pride Guide are required to sign the Pride Pledge which is a public commitment to ensuring that they are a safe space for LGBT+ people. The Pride Guide is also a fantastic way to promote your organisation to the LGBT+ community and raise vital funds for Norwich Pride.

Norwich Pride is a charitable organisation that is run totally by volunteers. They have launched a fantastic new website where you can find out how to get involved as well as apply for your event to be featured, and read all the news about this year’s celebrations.

The deadline for registering events and buying adverts in the Pride Guide is Friday 18th June. The Pride Guide will be officially launched on Monday 5th July – the start of Norwich Pride Schools Week. 
You can apply and find out more at and on all the socials @norwichpride

By Joseph Ballard

Theatre maker, performer, playwright and teacher. I enjoy producing, performing, acting, singing, receiving theatrical commissions and writing my pantomime and play scripts.